Architect’s Choice

MC Interiors, renowned for their mastery as finish carpenters who consistently push the limits of materials and design, approached Saba Productions with an exciting project centered around their groundbreaking product, Tenrec. With a unique perspective on bridging the gap between architectural designs and practical installation challenges, MC Interiors sought to introduce a revolutionary panel system that would redefine the norms of the industry.

The owner's vision for Tenrec was clear – a panel system that would be light enough for easy installation, eliminating the need for extra engineering. This ambitious goal aimed to provide a solution that didn't exist yet, free from complicated installation processes and limitations on customization and design.

Understanding the significance of showcasing Tenrec's versatility, MC Interiors enlisted Saba Productions to create a captivating video tailored for architects and builders. Our approach included the production of 3D renderings to vividly illustrate the design possibilities offered by Tenrec. Sound effects played a pivotal role, with special attention given to capturing the distinct snap of the panel clicking into the ceiling – a crucial element in conveying its ease of installation.

To create an engaging narrative, we interviewed the owner and founder of Tenrec, adding a personal touch into the video. Recognizing the importance of visual representation, we scouted and selected a space that mirrored the brightness and lightness of the panel itself. The choice of music played a key role, infusing an upbeat tone to intrigue architects and builders. The resulting video not only highlighted the innovative features of Tenrec but also provided a visually compelling and emotionally resonant story, making it an effective tool for reaching architects and builders and communicating the unique value of Tenrec in the market.