The Multnomah County Student Health Center reached out to us with a mission to raise awareness about its comprehensive health services available to students. They recognized the need to address a crucial challenge: many students were unaware of the range of free healthcare services they could access.

To tackle this issue, our strategy centered around creating a dynamic campaign that would not only inform but also engage the student community. The primary audience for this campaign was parents and students ages 5-18. We wanted to convey that these services were not just available; they were transforming the well-being of students.

Our video campaign wove together a real-life testimonial from a client selected student from Cuba who had benefited from the center's services. This personal touch created a relatable and trustworthy narrative. To keep viewers engaged, we combined this testimonial with visually captivating elements, making the content both informative and visually appealing.

Understanding the diverse nature of the audience, we took a proactive approach. We hired translators to ensure that the video campaign's message reached students in their preferred languages. The video was expertly translated into Spanish, Vietnamese, Simplified Chinese, Somali, Russian, and Chinese, making the content accessible and inclusive to a wide range of students.