Educational Camping

Fridie Outdoors, a new camping app that partnered with REI, approached us with an exciting project—a series of seven instructional videos on camping essentials. Their vision was to cover topics ranging from setting up a tent to navigation and knot-tying, with the goal of providing comprehensive camping guidance. It was a full-day production that required careful planning and execution.

One of the key challenges was to ensure that our videos resonated with a diverse crowd, including those who may have never been camping before. In our endeavor to resonate with a diverse audience, we implemented a creative strategy that seamlessly incorporated Fridie Outdoors' colorful branding. By infusing vibrant and playful colors into our content, we aimed to make the idea of camping more appealing and accessible, even to non-campers.

Given the importance of clear and crisp audio, we ensured that the talent was properly mic'd up to deliver the best audio quality. Beyond the instructional videos, Fridie Outdoors also requested captivating images suitable for magazines and press releases.

In line with the social media landscape, we created additional content in the form of social media reels, catering to both landscape (16:9) and portrait (9:16) orientations. This versatile content strategy allowed Fridie Outdoors to engage with a wide-ranging audience on various platforms.