Vegan Luxury in Montreal

When tasked with creating a compelling video for Alltrueist, an all-vegan luxury fashion company in Montreal, we knew we had to devise a strategic plan that would highlight the diverse range of their products, from apple leather purses to watches, headphones, wallets, and the exquisite leopard glasses featured at the Ritz Carlton Montreal.

With just a week at our disposal for strategy development and filming, our team sprang into action. During this phase we made a key creative decision that would set the tone for the entire project. We stumbled upon the song "Franky Vince Yara," and instantly, we had our storyboard.

Our vision for the video was a fusion of "The Devil Wears Prada" meets the frosty streets of Montreal. We meticulously scouted and selected models who would embody the elegance and style of Alltrueist's products. The streets and architecture of Montreal would serve as our backdrop, allowing us to showcase both the fashion and the unique urban charm of the city.

One of the most challenging aspects of this shoot was the tight timeline and the bone-chilling cold of Montreal. Our strategy included not only creative planning but also practical measures to keep spirits high and the shoot on track despite the frigid conditions. Every member of the team was focused on ensuring that the final product would reflect the luxury, style, and variety that define Alltrueist.